With the continuous economic development, people's pursuit of healthy and high-quality life is increasingly growing, Yihai Kerry, based on its decades of technology, products, services and experience, strives to provide consumers with healthier products, better services and more diversified choices, practicing the outline of the Healthy China 2030 Plan.
As one of the leading enterprises in the cereal and oil industry, We have always been committed to promoting industry changes and insisting on industrial innovation, devoting ourselves to scientific and technological innovation in the field of cereals and oils. We are constantly developing nutritious products, guiding the healthy consumption of the nation, and leading the healthy development of the industry. We strictly follow the relevant laws and regulations, including the Food Safety Law of the People's Republic of China, to ensure the nutrition, health and safety of our products. We focuse on "Launching diversified highquality products", "Enhancing the nutritional value of products", "Optimizing the dietary structure", and "Promoting green and organic products”. With the technology, products, services and experience we have accumulated over dozens of years, we are striving to provide consumers with healthier products, better service, and more diversified choices to serve the implementation of the "Healthy China 2030" plan.
Small packaged products
In 1991, we launched "Arawana" edible oil in small packages, which promoted a change in the national consumption pattern from bulk oil to small packages, resulting in a qualitative leap in the safety and quality of edible oil, which was a milestone in the development of China's grain and oil industry. We will gradually replicate our successful experience in the smallpackaging of edible oil to more areas, such as small-package rice and small-package flour, and will continue to provide consumers with safer, more nutritious, healthy and delicious products. At the end of 2021, small-package products (oil, rice,flour, noodles, condiments, etc.) accounted for over 25% of the Company's sales.
Reducing product additives
We insists on providing consumers with natural, fresh and safe products, using food additives only when technically necessary and proven safe and reliable after risk assessment, and reducing their use in our food as much as possible to further contribute to consumer health, based on food safety and taste experience.Owing to the characteristics of its products, none of Yihai Kerry's edible oil, rice, flour, noodles and mixed grain products in the consumer products channel currently use additives, such as preservatives and antioxidants. We also innovates and improves our food processing technologies to achieve the goal of reducing or eliminating additives by retaining natural, beneficial active substances in its food and enhancing the nutritional value of its products at the same time. For example, Yihai Kerry developed a green precision minimal processing process with independent intellectual property rights, which has a retention rate of vitamin E with antioxidant effect in vegetable oil of higher than 80%, and can still guarantee the quality of the edible oil without using additional antioxidants, such as TBHQ.
Nutrition product innovation We are committed to developing nutritional products and broadening the food industry chain by using technological innovation and process improvement, and developing healthy product resources to meet the health needs of consumers, with the nutritional needs of the population as our guide
Guided by the nutritional needs of the population, we explored the compositional characteristics and nutritional value of different cooking oils, and developed healthy oil products through innovative processing technologies to meet the health needs of consumers, such as linseed oil rich in alpha-linolenic acid, walnut oil,and extra virgin olive oil, which is rich in olive polyphenols.Rice (rice bran) is an oil plant that can effectively improve the selfsufficiency rate of oil and fat in China. Rice bran oil is rich in natural oryzanol, phytosterol and vitamin E, but it is difficult to produce high-quality, large-scale industrial production. By creating China's own rice bran oil, "Arawana" rice bran oil, we have shown the world the innovative development of China's food technology and our unremitting pursuit of quality, and will promote the Chinese rice bran oil brand in global markets.
We were the first grain and oil company to apply the concept of fatty acid balance in practice. We pioneered the launch of high-quality blended oil products. Blending two or more vegetable oils in proportion solves the problem of fatty acid imbalance caused by Chinese residents' long-term consumption of a single vegetable oil. We have continued to innovate, apply the research results of nutrition science in the relationship between dietary fat and human health to product design, and produce the second-generation blended oil with eight kinds of vegetable oils the golden ratio blended oil of 1:1:1. When enjoying a bottle of oil, users can take in the nutrition of eight kinds of vegetable oils at the same time. Once again the Company is leading the health upgrade.Now the Company's blended oil products include fresh and raw edible vegetable blended oil of rice, sunflower and flaxseed edible vegetable blended oil, extra virgin live oil, edible vegetable blended oil, golden ratio edible vegetable blended oil, etc.
We adopted green processing technology to extract natural vitamin E, phytosterols and other active plant substances from the by-products of oil processing. By strengthening technology and practical innovation, it has solved the problem of rice bran being difficult to develop and utilize, and executed the full utilization of rice bran resources. Rice bran contains a large amount of dietary fiber, protein, oil, etc., and has high nutritional value.
We developed the "six-step fresh rice precision control technology", which has been applied in six key links of "fresh cutting, fresh grain, fresh storage, fresh grinding, fresh packaging,and fresh food". In terms of technology and craftsmanship, the whole industry chain has been able to protect the fresh quality of rice, which not only improves the taste and freshness of rice, but also meets consumers' demand for "fresh and delicious" highquality rice. Reducing grain loss is strongly in line with the national food security strategy.Now our grain-based nutritional and healthy products include rice fresh and raw series of high-quality rice, 51 excellent buckwheat vermicelli, mung bean multi-wheat core vermicelli, mushroom vermicelli, egg wheat core vermicelli, and other noodle products,high-fiber soybean milk powder, high-protein soybean milk powder,other soybean products and vegetable protein products, creating a better life for people.
To produce high protein content in domestic non-GMO oybeans,we conducted R&D into the domestic soybean intensive processing industry, and developed a soybean intensive processing industry model with a world-class industrial chain, technical level and product categories, breaking through the main domestic limitations.The traditional model in the field of oil and grain, using soybean meal as raw material, through high-tech processing, produces soybean protein isolate powder, soybean baking protein powder,soybean tissue protein powder, soybean protein concentrate powder, and other plant protein products, which are widely used in meat products, surimi products, baked goods, baby food, frozen meals and snack foods, and have a taste and nutritional value similar to "real meat".
We are committed to preserving the original nutrition of food through various R&D processes and is engaged in the R&D of nutritionally fortified cereals and oils to provide consumers with healthy food with high nutrition retention.
|Retaining original nutrients||Nutrient fortification|
R&D of "triple reduction" products – sodium-,sugar- and fat-reduction products
Healthy food for special groups
Infants and young children
We have successfully developed high-quality breast milk fat substitutes that meet the needs of infant growth and independently developed structured lipid OPO to ensure that the lipid structure in infant formula powder is close to that in breast milk. In addition,we have participated in the formulation of OPO national standards and is one of the main drafting units.
In response to the special needs of the elderly, we have developed a variety of nutritious meal plans, and has designed nearly 100 healthy recipes for nursing home nutrition meal programs.
Primary and secondary school students
We has taken the lead in the industry in using high-quality rice bran oil to cook delicious meals for children, and create a nutritious meal upgrade plan, including rice with rice bran oil suitable for primary and secondary school students, and milk with high-protein content, such as Pao Pao milk.
We selected imported raw materials to blend sunflower and flaxseed edible blended oil, in which the content of α-linolenic acid is as high as 55,000 ppm, and the content of linoleic acid is as high as 44%, making them a good choice for household cooking.
Developing organic products
We strives to convey the concept of health to consumers by providing them with various organic oils and fats, organic rice and other organic products.
Avoiding fertilizer use
Excessive use of fertilizers is the main reason for the serious excessive nitrite in food and drinking water, and excessive heavy metals, such as chromium, lead and arsenic, which directly harm human health. Therefore, we pay attention to the impact caused by chemical fertilizers in terms of soil environment, water pollution, and residual components of animals and plants, and realize the importance of reducing. the use of chemical fertilizers to protect the environmental,ecology and human health. Since our production process does not involve the use of chemical fertilizers, we work with raw material growers and farmers to optimize the use of chemical fertilizers in the process of growing and processing raw materials.
We has carried out a series of activities such as public welfare courses, science lectures and knowledge promotion to popularize basic knowledge related to nutrition and health for the public and create a good social atmosphere of cherishing quality food and conservation.
"Cherishing and conserving food, starting with me" activities
During the National Science Day, to carry out the important instructions of the General Secretary on practicing conservation and reducing waste, the Arawana Nutrition and Health Experience Center carried out various activities on the theme "Cherishing and Conserving Food, Starting with Me" in Shanghai, Shenzhen and Zhangjiakou. Activities such as opening factories for consumers to visit, arranging lectures, and “finish your dish” activities were held to intuitively guide consumers to understand the hard work of producing food, establish correct consumption concepts, and create a good social atmosphere of food cherishing and conservation.
In addition, with the support of the Shanghai Municipal Education Commission and the Shanghai Municipal Food and Material Reserve Bureau, we added our self-designed food care and conservation curriculum, "Guarding the Heart to Cherish Food, Leaving No Grain Behind", to the Shanghai Summer School curriculum to promote food cherishing and conservation.
Building an online science public platform
We registered "Wilmar Science knowledge for the public" WeChat official account to spread scientific knowledge of a healthy diet. It has published more than 100 original scientific articles covering rice, noodles, oil, and other food science fields, which have been repeatedly reposted, shared and quoted on various platforms, with wide dissemination and great influence. The " Wilmar Science House" has gradually become a library of original scientific knowledge on cereals and oils, and has achieved good dissemination in the form of new media articles, helping to improve the scientific literacy of consumers.